B2BLeadGenerationCompanyFocusedonQualified
Demand,NotLeadVolume
We help B2B companies generate high intent, sales ready leads through performance driven lead generation strategies. Built for long sales cycles, complex buying journeys, and revenue focused outcomes, not vanity lead numbers.
- Designed specifically for B2B buying behaviour and multi stakeholder decision making
- Focus on SQL quality, cost efficiency, and pipeline impact
- BLead generation strategy aligned tightly with your sales process and qualification criteria
Tell Us About Your Business
Get a free marketing audit tailored to your funnel and growth goals.
Performance–Led Growth Pillars
A structured, data-first approach to building and scaling B2B growth with clarity, focus, and accountability.
Strategic Bottleneck Diagnosis
Before any lead generation execution begins, we focus on understanding how your B2B business actually creates qualified leads and revenue. We analyse acquisition channels, targeting logic, messaging, buyer intent, funnel flow, and sales handoffs to identify where lead quality drops, friction exists, or momentum slows. Decisions are driven by real performance data and sales context, not assumptions or generic lead gen tactics.
Contextual Playbooks by Growth Stage
Every B2B company operates with different constraints, deal sizes, and sales cycles. Lead generation strategies are designed around your current stage, whether the priority is creating initial demand, improving lead quality and consistency, or scaling an already working channel. The approach evolves as your business grows instead of forcing the same lead gen playbook at every stage.
Fast, Focused Execution
Lead generation only works when execution is intentional and controlled. Campaigns are launched with clear qualification criteria, precise targeting, and defined success metrics. Every initiative is built to attract relevant decision makers, capture intent, and support your sales process rather than chasing volume or surface level activity.
Compounding Optimization
Lead generation is treated as a system, not isolated campaigns. Insights from performance data, buyer behaviour, and conversion quality are continuously fed back into targeting, messaging, and funnel design. Over time, these improvements compound, resulting in higher quality leads, better efficiency, and a more predictable pipeline.
Services Engineered for B2B Growth
Performance Marketing
Drive consistent, high intent demand from the right decision makers. We design and manage performance marketing programs focused on generating sales ready leads through platforms like Google, LinkedIn, and Meta. Campaigns are built around buyer intent, targeting precision, and qualification logic to support pipeline growth rather than lead volume.
Conversion Rate Optimisation (CRO)
Turn ad traffic into qualified leads and sales conversations. We optimise landing pages, forms, and user journeys to reduce friction and improve lead quality. Every improvement is driven by behavioural data and real conversion insights, ensuring traffic converts into meaningful enquiries, not wasted clicks.
Lead Qualification & Funnel Design
Ensure only the right leads reach your sales team. Lead generation does not end at form fills. We design qualification layers, messaging flows, and funnel structures that filter out low-intent traffic and surface serious prospects. This helps sales teams focus on conversations that have a higher likelihood of closing.
Proven Results
Real examples of how focused performance marketing translates into measurable B2B growth outcomes.
Strategic Turnaround at Outplay
The business was getting many leads, but most weren’t turning into sales. There were too many unqualified leads.
Schedule a strategy SessionSolution Snapshots
- Right Search Terms: Fine-tuned targeting with high-intent keywords.
- Implemented a step-by-step strategy to help customers from interest to purchase.
- Data-Driven Decisions: Focused on key goals and numbers to make improvements.
- Efficient Advertising: Invested in ads that worked, improving customer acquisition.
Impact Highlight
Why B2B Companies Partner With Me
Dedicated B2B Expertise
Transparency and Accountability
Proven, Impactful Results
Hello, I’m Shitanshu Kumar
A performance marketing strategist helping B2B companies build predictable, scalable growth.
I work with B2B and digital-first businesses to design and execute growth strategies grounded in data, intent, and execution discipline. With a strategy-first approach and deep campaign analysis, I help teams improve ROI, increase pipeline efficiency, and scale with clarity while staying aligned with real business goals.
Tools & Technologies
Empowering Strategies With Advanced Tools
What B2B Leaders Say
“Working with Shitanshu and his team was a complete game-changer for our business. Before partnering with him, we were struggling to hit our targets despite investing in ads. But within just two months, not only did we surpass our lead generation goals, we also saw a significant jump in revenue. Shitanshu has a rare ability to combine data-driven strategy with a deep understanding of business growth. He doesn’t just run ads, he builds performance systems that actually move the needle. The results we got were real, measurable, and far beyond our expectations.”
Noaman Ansari
CEO, Tasks Expert
“Shitanshu is a highly skilled Performance Marketer. During our time together at Outplay, Shitanshu consistently delivered impressive results, thanks to his deep understanding of data analysis, ad creative, and audience targeting. I was particularly impressed with Shitanshu's ability to deliver on lead requirements from paid campaigns while keeping costs low. ”
Sandeep John
Marketing Director
“Working with Shitanshu and his team was a complete game-changer for our business. Before partnering with him, we were struggling to hit our targets despite investing in ads. But within just two months, not only did we surpass our lead generation goals, we also saw a significant jump in revenue. Shitanshu has a rare ability to combine data-driven strategy with a deep understanding of business growth. He doesn’t just run ads, he builds performance systems that actually move the needle. The results we got were real, measurable, and far beyond our expectations.”
Noaman Ansari
CEO, Tasks Expert
“Shitanshu is a highly skilled Performance Marketer. During our time together at Outplay, Shitanshu consistently delivered impressive results, thanks to his deep understanding of data analysis, ad creative, and audience targeting. I was particularly impressed with Shitanshu's ability to deliver on lead requirements from paid campaigns while keeping costs low. ”
Sandeep John
Marketing Director
The Growth Execution Framework
A clear, structured process focused on what drives results.
Let’s work
Real insights. Measurable growth. Let’s turn your funnel into a conversion engine — built on strategy, not guesswork.